DeFi and the Future of Finance
With the increased acceptance of cryptocurrencies, several platforms came up with the idea of leveraging the use of blockchain to create different ecosystems. Ethereum, the second-largest cryptocurrency by market cap, was the first to introduce the concept of smart contracts which are lines of code deployed on top of the blockchain to perform a particular task. The task might be the collection of funds in a liquidity pool or distribution of rewards for liquidity providers. Smart contracts entirely automate the task without any human intervention. Furthermore, because smart contracts run on the blockchain, they operate exactly as programmed without any censorship, downtime, fraud, or third-party interference. Smart contracts require an open and decentralized database, which all parties trust and which are fully automated - the entire environment itself has to be decentralized for the smart contract to be implemented. The Ethereum Blockchain is the ideal environment for smart contracts to be built and executed which is why the Ethereum Blockchain is the leading platform for DeFi applications.
Decentralized finance eliminates the necessity of third-parties agents and their intermediate costs and this allows DeFi users to mature better rewards than otherwise. Furthermore, the volatility of crypto assets is such that higher rewards are demanded by most DeFi users today. Around the world, the COVID-19 pandemic has pushed interest rates to some of their lowest levels and in some cases, central banks have set negative interest rates. This creates opportunities in the DeFi sector as rewards are potentially much higher. For instance, Compound offers an average annualized interest rate of as high as 6.75% to those who save using the Tether (USDT) stablecoin.
DeFi reached $40B within twelve months since the first case of COVID was discovered. Today, the DeFi landscape is fragmented with trading, lending, borrowing, staking, and mining services across various platforms, including Ethereum, Binance Smart Chain, Polkadot, Tron, and many others.
The CeFi-DeFi Bridge
We believe DeFi will not completely replace Centralized Finance, and that it is more likely that CeFi/DeFi hybrids will co-exist, with CeFi institutions likely to pick and choose which DeFi products they like and eventually integrate them into their more user-friendly platforms.
Binance, the world's largest cryptocurrency exchange, announced in September 2020 that its new decentralized Binance Smart Chain (BSC) would be able to access its centralized exchange (CeFi) and allocated funding to support DeFi projects on BSC to drive collaboration between CeFi and DeFi. This would allow Binance users to benefit from both CeFi products - futures, margins, savings, and DeFi solutions, including staking, pooling, lending, automated market makers, liquidity mining, and yield farming.
Problem Statement
Many potential users are interested in entering the world of cryptocurrency and Defi and whilst the amount of crypto flowing into decentralized platforms is continuously increasing, there are huge barriers to entry that dissuade them. The learning curve is extremely steep due to the complexity of the instruments and speed of market evolution that creates a barrier limiting the entry of many retail users.

The Solution - Roseon Finance

Roseon Finance aims in the medium to long term future to bridge decentralized finance (DeFi) and centralized swap services (CeFi), also known as “CeDeFi”. Acting as a gateway to DeFi, Roseon Mobile, the multi-chain yield aggregator app that integrates with various centralized and decentralized services. Currently available on iOS and Android, Roseon Mobile was built to help bring new users to crypto and DeFi with its customer-centric design. As the industry continues on its high growth trajectory with new and faster protocols, Roseon Mobile has chosen to prioritize user experience and ease of access.
Roseon Finance, through different corporate branches in several appropriate jurisdictions will take care of some of the less user-friendly aspects of decentralized finance and cryptocurrency money-market saving features for its users. Roseon Aggregator, an aggregator software tool of decentralized finance to optimize rewards for the user, only using well-established projects and exchanges and of centralized/decentralized exchanges to let users Swap tokens at the most competitive rates. Roseon's proprietary algorithm allows the user to access both decentralized yield-farming and centralized lending networks to maximize rewards and optimize costs— depending on what's better at the time.
Furthermore, users no longer have to worry about losing crypto due to misplacing a private key or sending funds to the wrong smart contract address - Roseon safely stores keys and takes care of all of the users’ DeFi transactions. There's also no need to worry about bugs or scams hidden in DeFi smart contracts - Roseon has a team of smart contract programmers to audit the code before it is used, and will also commit to third-party, independent, qualified smart contract and code auditing. Roseon Finance also provides a secure password reset service, so there's no need to experience the pain of losing your funds when you lose your password.
As the platform evolves, other projects and features will be added to the Roseon Mobile and Roseon Aggregator to integrate access to other DeFi strategies and mixed services with different and varied principles and features.
Roseon envisions a better world with a high degree of financial independence and decentralization and we add value by simplifying the gateway to the features and benefits of DeFi. With our easy-to-use mobile application and web interface, DeFi opportunities are available to anyone with a mobile phone and a browser allowing users to conveniently manage their DeFi portfolio from wherever they go.
Roseon Finance simplifies DeFi and brings DeFi opportunities and other features like Swap and NFTs portal access to anyone with a mobile phone and a browser allowing users to manage their crypto and digital tokens from wherever they go with an easy-to-use mobile application and web interface.